Marketing with Microsoft Cloud for Non-Profit

📢 Marketing with Microsoft Cloud for Nonprofit

Microsoft Cloud for Nonprofit helps nonprofits reach more people, run strong programs, and reach their goals faster. It brings together powerful Microsoft tools like Dynamics 365, Power Platform, and Azure — all built to support the way nonprofits work.

💬 What is Dynamics 365 Marketing?

Dynamics 365 Marketing is a key tool in the Microsoft Cloud for Nonprofit. It helps organizations send updates, newsletters, and event invites to donors and volunteers.

With it, you can:

• Use ready-made email templates

• Build supporter groups (like new donors or lapsed givers)

• Set up personalized journeys (automated email flows)

• Track what’s working with built-in reports

You can send messages through email, text, and even push notifications — all from one place.

✅ First, nonprofits must register and verify eligibility for Microsoft’s nonprofit offers before accessing Dynamics 365 Marketing.

🧭 What Are Constituent Marketing Journeys?

Constituent Marketing Journeys help you plan how and when to connect with your audience. They’re like roadmaps for communication — built to guide donors, volunteers, or even beneficiaries through their experience with your nonprofit.

You can:

• Segment contacts by behavior (new, loyal, or lapsed donors)

• Send automatic follow-ups when someone stops engaging

• Use nonprofit-ready email designs (thank-you notes, newsletters, etc.)

• Customize journeys, or use built-in ones like “Welcome Donor” or “Volunteer Onboarding”

📧 Running Email Campaigns

Email campaigns are an easy way to stay in touch, tell your story, and grow your impact. With Dynamics 365 Marketing, you don’t need to start from scratch.

Here’s what’s included:

• Pre-built segments (e.g. recurring donors, active volunteers)

• Drag-and-drop email templates

• Built-in analytics to track clicks, opens, and responses

• Integration with other nonprofit tools like Volunteer Management, Fundraising, and Program Management

💡 Use simple tools like natural language queries to find your audience fast. For example, you can type: “Find volunteers who haven’t helped in 3 months.”